The Data Lab
KNOW YOUR AUDIENCE
THE RUNNER PROFILE
54%+ aged 25-39
Young, active, high-earning professionals
HOUSEHOLD INCOME
53% earn $100K+
35% of households making over $150,000
SPECTATOR REACH
100,000+ Spectators
Lining the streets of Austin to cheer, engage, and experience
GLOBAL REACH
All 50 states + 50+ countries
Including Mexico, Canada, Great Britain, Brazil, and Guatemala
FROM TEXAS
80%
FROM AUSTIN
40%
Age Distribution
20-24
12%
25-29
22%
30-34
18%
35-39
14%
40-44
12%
45-49
9%
50-54
6%
55+
7%
Income Breakdown
$150K+35%
$100K-$150K18%
$75K-$100K15%
$50K-$75K14%
Under $50K18%
Social Media Habits
Instagram52.12%
Facebook22.11%
No Social14.5%
Twitter/X4.5%
Gender Split
Male54.94%
Female44.66%
Non-Binary0.40%
Top 5 States
1Texas
2California
3New York
4Colorado
5Florida
Top 5 Cities
1Austin
2Houston
3San Antonio
4Dallas
5New York
Top Hobbies
1Strength Training
2Travel
3Reading
4Music
5Cycling
Ready to Run With Us?
YOUR BRAND. OUR STAGE.
Whether you're looking for mass visibility, meaningful brand storytelling, or a direct connection with health-conscious consumers — we build partnership experiences that make an impact.