BY THE NUMBERS
40,000+
RUNNERS
100,000+
SPECTATORS
61M
SOCIAL IMPRESSIONS
92%
POSITIVE BRAND LIFT
MADE TO BE SHARED
The Austin Marathon Event Weekend is more than a running event. It's Austin's biggest running social event of the year, where the community comes together to see, be seen, and celebrate. Through a network of influencers, creators, and authentic storytelling, we create moments that extend far beyond the finish line and turn into content people can't wait to share.
4.6M
1.9M
345K
254K
227K
207K
HIGH IMPACT MOMENTS
TEAMS PROGRAM
Corporate | Non-Profit | Training | Social
- 700+ teams and growing.
LAUNCH WEEK
DRIVES SIGN-UPS AND COMMUNITY MOMENTUM
- Custom registration incentives
- Branded swag drops + digital promo
- 25+ group runs across the region
RUN AUSTIN® KICKOFF TRAINING WEEK
A HIGH-VISIBILITY KICKOFF TO RACE SEASON
- $3,000+ prize Giveaways
- Sponsor-hosted pop-ups and giveaways
- 40+ community events with high social + media engagement
OFFICIAL SHAKEOUT RUN
THE CAN'T MISS RACE WEEKEND WARMUP
- 1,500+ runners
- Branded gear, tacos, coffee, and hype
- Social-ready content & community spotlight
What Runners Say
Real voices from the Austin Marathon community
The 2026 Austin Marathon was an unforgettable experience. I've run in Austin before, but this was my first time running a full marathon in Texas, and it did not disappoint. From start to finish, the energy on the course was incredible.
@guzrun
What an incredible experience running the #austinhalfmarathon! So fun running through the heart of Austin - hills and all!
@josieortegon
The Austin Marathon was such an amazing experience—I woke up feeling excited and energized, and throughout the race I felt incredibly grateful. The support from the community was overwhelming, and I've never felt so encouraged by complete strangers.
@ktfit.official
Austin Marathon was everything I dreamed it would be and more. The race organizers deserve all the praise—a true well-oiled machine. Austin's community showed up and showed OUT. The businesses, run clubs, spectators, DJs, and bands brought nonstop energy. You name it, they had it.
@summer.s.meyers
The 2026 @austinmarathon weekend was a blast! It was so fun to spend time with some of our RTTW crew and experience a new city. The race was electric, the hills humbling and the vibes unparallelled!
@run_through_the_wall
This course was very challenging with all the hills & wind. Thank You @austinmarathon for such an Awesome Community & Race Event!
@lulianlopez
2026 E-MAIL CAMPAIGNS
YEARLY INSIGHTS
TOTAL INBOX IMPRESSIONS
11,462,982
TOTAL CAMPAIGNS SENT
292
MONTHLY NEWSLETTERS
24
TOTAL E-MAIL OPENS
3,121,384
AVERAGE OPEN RATE
40.3%
industry avg. of 20%
AVERAGE CLICK THROUGH RATE
1.50%
industry avg. of 0.77% to 4.36%
SOCIAL MEDIA
This year Instagram was the main focus of our social strategy to target our main demographic. We saw huge growth with our strategy both in followers and overall reach.
Instagram shows the most significant gain percentage-wise.
2023
20,867
+93.2%
2024
29,380
+40.7%
2025
36,808
+25.3%
2026
45,627
+24%
2023
37,131
2024
37,132
2025
37,120
2026
37,690
2023
8,613
2024
8,346
2025
7,990
2026
7,896
2019
2020
2021
2022
2023
2024
2025
2026
WEBSITE STATISTICS
PAGE VIEWS
PAGE VIEWS YEAR OF
February 16, 2025 – Feb 17, 2026
1,997,167
PAGE VIEWS MONTH OF
February 1 to 28, 2026
668,593
PAGE VIEWS WEEK OF
February 8 to 15, 2026
452,429
TOTAL WEBSITE IMPRESSIONS : 3,118,189
Ready to Run With Us?
YOUR BRAND. OUR STAGE.
Whether you're looking for mass visibility, meaningful brand storytelling, or a direct connection with health-conscious consumers — we build partnership experiences that make an impact.