EXPO & ACTIVATIONS
Your brand deserves an experience people remember. The Austin Marathon Expo and Event Weekend bring together community members who are actively discovering, tasting, testing, sharing, and engaging with brands they love. This is your opportunity to create moments that spark conversations long after the finish line.
Together, let's create an activation that gets people talking, sharing, and remembering your brand long after Event Weekend. Let's make an impact.
February 12, 2027
11:00 a.m. – 7:00 p.m.
Expo Day 1 — Packet Pickup
February 13, 2027
9:00 a.m. – 6:00 p.m.
Expo Day 2 — Packet Pickup
February 14, 2027
7:00 a.m. – 2:00 p.m.
Race Day — Finish Line Festival
Why Exhibitors Love the Austin Marathon
Joining us as an exhibitor means you're making a smart choice for your brand. Here's why our exhibitors return year after year.
Quality Audience
High-income, educated, fitness enthusiasts ready to engage with your brand
Extended Engagement
Two full days of expo traffic with longer average dwell time than typical events
Prime Location
Palmer Events Center offers excellent accessibility and amenities in downtown Austin
Comprehensive Support
Our team provides exceptional exhibitor support before, during, and after the event
EXPO HIGHLIGHTS
Palmer Events Center — two days of high-energy brand engagement
Location
Palmer Events Center, Central Austin
Floor Space
70,000 sq. ft. — Sold Out in 2025
Expo Hours
2 Days · 17 Operating Hours
Foot Traffic
80,000+ attendees (3.4 avg group size)
Visit Duration
1–2 hours average dwell time
On-Site Spending
$135 average spend per attendee
Brand Integration Opportunities
ON COURSE & FESTIVAL
100,000+ spectators across Austin's iconic streets
Course Activations
22 Live Bands · 26 Mile Markers · 13 Cheer Zones
Spectator Reach
100,000+ lining Austin streets
Festival Footprint
3-Block Secure Zone + 3-Block Finisher Festival
Media Presence
Live on FloTrack + Regional Press Coverage
Engagement Window
2–6 hours of brand exposure
Brand Integration Opportunities
40,000
Expected participants in 2027
80,000
Expo attendees over two days
3.4
Avg group size per participant
$135
Avg on-site spend per attendee
